SEMrush, which starts at $69.95 per month, is an all-in-one search engine optimization (SEO) tool offering a wide array of functionality across ad-hoc keyword research, ongoing search position monitoring, and crawling. As with Editors’ Choice winner Moz Pro$79.00 at Moz, SEMrush gives small to midsize business (SMB) users nearly everything they need to manage an effective SEO strategy.
Pricing and Plans
SEMrush’s starting price point of $99.95 per month is for its Pro plan (an increase from $69.95 in our initial review), though you can also opt to pay $999.40 upfront for an annual plan that’ll save you $200. The Pro plan gives you 10,000 results per report across both SEMrush’s domain and keyword analytics tools, and up to 3,000 reports or searches per day. SEMrush also prices in terms of “projects,” or every piece of SEO research associated with a particular domain. The Pro plan allots five projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 associated social media profiles along with 5 scheduled PDF reports. To SEMrush’s credit, most SMBs can probably get by just fine at this price tier making it a very affordable option.
The next rung up is the $199.95 per month Guru plan, for which there’s the annual option to pay $1,999.40 upfront and save $400. At this tier you get 30,000 results per report and 5,000 reports/searches per day. The big jump is in a bump to 50 total projects for the SEO team expanding their research and targeting. The Guru plan also gets you 20 PDF reports with custom branding available as well as historical data access, plus 1,500 tracked keywords, 300,000 crawled pages, and 100 social media profiles. Finally there’s the $399 per month Business plan, for which you can pay $3,999.40 per year for a total of $800 in savings as compared to paying month-to-month. Aside from upping all the quotas substantially, this tier gives you unlimited projects, access to product listing ads, white label PDF reports, multi-user management and access to API.
SEMrush also offers custom solutions for businesses with special marketing needs. These include custom keyword databases, custom limits, on-site trainings, and other add-on features upon request.
Keyword Research and User Experience
The SEMrush dashboard is very straightforward. The first thing you see is a snapshot of Domain Analytics, showing a quick breakdown of current keywords and traffic coming from organic and paid sources. Below that are widgets for each facet of your most recent SEO project. So for my PCMag test project, I was presented with boxes for me to set up tools like position tracking, a periodic site audit, backlink auditing, and brand monitoring. While tools like Moz and Ahrefs$82.00 at Ahrefs also integrate with social media sources and conduct brand monitoring and mention tracking, SEMrush is the only SEO tool I tested that can also double as a social listening platform.
The main SEMrush left-hand navigation bar has five main tabs: Domain Analytics, Keyword Analytics, Project, its Lead Generation Tool, and My Reports. This wave of reviews is focused primarily on ad-hoc keyword research, because that’s what business users will find themselves using most often when identifying the best possible search engine results pages(SERP) to target with an rank optimization strategy. As such, I focused my testing largely on SEMrush’s Keyword Analytics tooling.
Projects and Reports
That said, SEMrush does offer quite a bit of built-in reporting and organization functionality, particularly through its Projects feature. Clicking on the Projects tab in the left-hand nav brings you to a dashboard centralizing all the domain data on your site including a current “health score” based on SEMrush crawling data, position tracking information for ranking on particular keywords, and maybe the most useful feature in SEMrush: SEO Ideas.
The importance of an SEO tool’s ability to offer proactive suggestions and optimization recommendations can’t be overstated. The SEO Ideas feature allowed me to enter all my test keywords and associate them with specific landing pages on my site that I want to optimize in those particular search results. After running an analysis that took a minute or two, SEMrush gave me a number of ideas broken down into different categories: Strategy Ideas (suggested highly ranked pages that have room to grow), Semantic Ideas and Content Ideas (on-page content and keyword suggestions), Backlink Ideas, and Technical SEO Ideas. SEMrush also integrates with both Google Analytics and Google Search Console, and allows you to pull specific landing pages from both of those sources.
All the SEO Bells and Whistles
SEMrush is a powerful all-in-one SEO platform. The company has taken off the beta tag for many of its most innovative features, and offers just about everything besides keyword management that a business needs to spearhead its SEO strategy. The lead generation, SEO Ideas, and Keyword Magic features in particular could be a huge boon and help SEMrush better connect SEO directly to sales and marketing as with Editors’ Choice winner Spyfu.
Editors’ Choice Moz Pro might sport a better overall SEO optimization tool set, and Spyfu the better user experience and bottom-line business metrics, but SEMrush is a powerful SEO platform in its own right. Beyond its keyword management shortcomings and a price hike since our initial review, the platform remains a solid choice. Considering the unique value in its SEO Ideas recommendations, there’s a lot to like in SEMrush. It certainly warrants consideration as an SEO optimization tool that can do almost everything for your business.