KWFinder.com (which begins at $12.42 per month billed annually for the Basic plan) is an SEO tool that’s laser-focused on ad hoc keyword research and recommendations. Identifying the right keywords and search results to target is one of the most important facets of an effective SEO strategy, rather than spinning your business’s wheels trying to rank on a page of entrenched results where there’s no chance of breaking in. While KWFinder doesn’t offer the same breadth of SEO functionality as Editors’ Choices Moz Pro $79.00 at Moz and SpyFu $33.00 at Spyfu, it offers the best standalone keyword-driven SEO value of the bunch.
Pricing and Plans
KWFinder, which is owned by SEO and online marketing tools provider Mangools, does offers a free plan that might be suitable for the smallest of the small to midsize businesses (SMBs). The free plan gives you three keyword lookups and 50 related keywords per search every 24 hours. The lookup quota also includes searches using the SERPChecker application, one of the three tools in the Mangools suite. This one is specifically for keyword analysis in Google search engine results pages (SERP). SERP results appear right next to KWFinder results after entering a query. Mangools also recently rolled out its third tool, SERPWatcher, which adds a rank tracking component to the platform.
Mangools is reorganizing its pricing and plan structure to unify its growing toolset rather than offering them individually. The Basic plan starts at $12.42 per month billed annually ($29 month-to-month) and ups keyword and SERP lookups to 100 total per day, with 200 related keywords per search. You also get 200 tracked keywords with SERPWatcher and unlimited tracked domains. At the Premium tier, priced at $24.92 per month billed annually ($49 month-to-month), lookup limits rise to 500 combined KWFinder and SERPChecker searches with 700 related keywords per search and 700 tracked SERPWatcher keywords.
Keyword Search and User Experience
You don’t need to be an SEO expert by any means to use KWFinder. The user experience (UX) is about as straightforward as it gets, because a KWFinder query always starts with a simple search box. There’s no other setup required.
When testing each tool, I used the same set of five keywords to see how the SEO metrics, results, and related keyword recommendations differed between the optimization tools. The five keywords I tested with were: pcmag, digital marketing, online shopping, IT consultant, and small business accounting. I chose these terms to simulate the kinds of terms real businesses might search for (including publishing sites such as PCMag), and to find related search results and competitive spots ripe for targeting.
When entering keywords, the search function gives you the option to specify a specific language, or drill down results for specific countries or even cities. For SMBs looking to move the needle in local search traffic, city-specific results are an extremely useful parameter that I didn’t find in any of the other tools, most of which only filter by country. You can also import a list of keywords, either by typing them in manually or importing from a CSV file.
After executing a keyword search in KWFinder, the first thing you see on the results page is the metric chart on the left-hand side of the dashboard. It starts right away with a list of suggested keywords based on the search. For each suggested keyword, KWFinder shows a small bar graph depicting how that search term trended over the past year, average monthly search volume, average cost per click (PPC), the level of competition from other businesses in pay-per-click (PPC) advertising on a scale of 100, and most importantly, the SEO difficulty score of ranking on that keyword.
Great ad hoc keyword search. Low price. Keyword lists and management functionality. Detailed related keyword suggestions. Google SERP-specific keyword tool. Rank tracking with new SERPWatcher tool.
Advanced SEO tooling capabilities are limited beyond keyword-specific querying.