Serpstat is a decent tool that simply exceeds expectations for an SEO platform with a starting price of $19/month. You’re more likely to meet your monthly ROI you expect from this tool.
In case you haven’t heard about Serpstat, here are a few key things you must know about the tool:
- Serpstat was founded in 2013 as a keyword research tool. Since then it has slowly evolved into a full-fledged SEO & PPC analysis product.
- Serpstat’s database has more than 100 million keywords, 180 million ads and 200 million search suggestions. Earlier this year, they grew their keywords database which now parallels the database of major SEO companies like Moz and SEMrush.
- Serpstat provides data for 10 Google regions: the USA, Great Britain, Canada, Australia, Lithuania, South Africa, Ukraine, Russia, Kazakhstan and Bulgaria. It also provides data from Yandex for Moscow, Saint Petersburg and Ukraine.
- Serpstat is used by more than 30,000 online marketing practitioners worldwide: SEO and PPC professionals, marketing managers and copywriters.
Now that you have some info about this product, let’s put the tool’s features and functionality under the microscope to see whether it’s worth investing in this tool.
Ease of Use
Since Serpstat is loaded with features, there is a bit of learning curve involved. This is especially the case if you’re a beginner and this is the first SEO platform you’ve been exposed to.
Despite a somewhat steep learning curve, you’ll be dazzled by the impressive UI of the tool. Kudos to the team for developing a well-designed interface that is so intuitive and user-friendly.
And if you’re migrating to this tool from other tools such as SEMrush, Raven, and Moz, you’ll take some time to get adjusted to the interface. That’s exactly what happened with me as well. I was so used to the interface of SEMrush that I was reluctant to use Serpstat at first. But after spending a day or two on the tool, I realized how much I enjoyed using the tool and saw myself spending more and more time with it.
This is where Serpstat really delivers the sucker punch to other SEO tools. Most of the well-known SEO tools in the market seem to have reached a consensus with respect to monthly pricing of their basic plan which is somewhere near the region of $100 a month. These tools have earned enough market share and reputation to command a price like that.
But if you’re a blogger who’s just starting out, the pricing of these products can stop you from even trying them out. You could always sign up for free trials, but they often come with restrictions which prevent you from using them to their full potential.
With Serpstat, you’ll have no such problem. All their plans are competitively priced and you can choose a plan which suits your current requirement.
There is even a forever-free plan where you’re allowed to perform 30 searches and audit 100 pages in a month. The paid plans start from $19/month.
Serpstat Review: Final Verdict
When all is said and done, the primary role of an SEO tool should be to present accurate data for keywords, backlinks, and traffic. The data obtained from the tool should help you create better content and drive qualified traffic to your website.
Serpstat does 3 things exceptionally well – keyword research, PPC analysis, and competitor research. You can use it to find new keyword opportunities, content ideas, analyze PPC campaigns, and perform in-depth competitor research. With plans starting from $19/month, it’s one of the most affordable SEO tools in the market.
If you’re seeking a reliable SEO tool that’s easy on your pockets, then you should give Serpstat a try. Sign up for their free plan and test the tool out yourself.