Lots of people ask us which ecommerce platform is the best suited for a company just getting started with an online store.
The short answer is that Shopify offers all the functionality you need. It’s filled with tools for launching a site within minutes, and you don’t have to worry about self-hosting or buying a domain name from a third party.
In that respect, one could call it the perfect out of the box solution, built with pricing plans that cater to small starter stores as well as shops that are bringing in millions of dollars in sales.
You’ll find my full review below. For more Shopify reviews from our readers check out the comments area.
The reason we choose Shopify over WordPress or Magento (which are great as well) is that with Shopify you don’t need any web development skills at all to keep your site running smoothly. On the other hand, it’s not like some of the more simplified solutions like WIX or Weebly, where you’re going to have a tough time scaling up.
Shopify is right in the middle, where complete beginners can create products, manage inventory and share promotions, all without having to take a development class. In addition, more advanced designers gain access to CSS and HTML files, and you can upgrade to gain more advanced features as your store grows.
Overall, it’s a beautifully constructed ecommerce platform with plenty of themes that look modern and stylish but also simple and minimal if that’s what you’re looking for.
Shopify was founded in 2006 by Tobias Lütke (CEO of the Year in Canada), Scott Lake and Daniel Weinand. Since the launch, the platform has quickly grown from a small player to one of (if not the) leading ecommerce solutions. The company is currently powering more than 220,000 online retailers.
Some of their most notable customers include General Electric, Amnesty International, Tesla Motors, Encyclopedia Britannica, Foo Fighters, GitHub, and many, many, many more. If you are looking for an ecommerce solution with a lot of great features that still remains easy to use for the novice users, then you should definitely give them a try.
The Platform’s Top Features: Shopify Reviews
I have tested quite a few ecommerce platforms in the past, and I must admit, Shopify has the most thought-out feature set I have ever encountered. Almost everything you need to run your own online store is taken care of by a distinct feature. It doesn’t matter if you are planning to run your store fully online or from a brick and mortar setting, there is something for everyone.
The reason Shopify manages to achieve such a strong feature-set is that they either have a tool built-in, or they let you install it with an app.
For example, taxes and shipping are included in the Shopify interface, yet for most of the themes, you’re going to have to find a free app for social media buttons. Both options work, and you often don’t have to pay any extra money when opting for an app.
Shopify Ease of Use
Is it intimidating to handle all of the features in Shopify? Not really at all. In fact, we like the feature-set for companies that are just getting started with web design, since a few steps are given to you for getting your site up and running.
So, you could simply stick to the handful of steps offered in the dashboard (adding a product, customizing the look of your website and finding a custom domain,) or you could expand your store with the help of apps and custom coding.
Shopify Pricing Makes Sense
Below we’ve put together a Shopify pricing calculator which can work how much you will be spending each month based on your monthly revenue, whether you use Shopify payments, which would highly recommend due to low processing fees. As well as how you are going to pay for your package. Currently Shopify offer a 10% discount if you decide to pay for your package upfront for the year rather than monthly.